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The Ed Hardy La Dolce Vita Bianca Satchel features colors all throughout the exterior of the handbag. Everywhere you look on the handbag is a splash of color, as well as a tattoo design. The tattoo designs work lovely on the Ed Hardy shoes, shirts, and bathing suits but on a handbag is looks like a complete fashion error. I suppose if you are a fan of tattoo’s you probably will love this handbag, but for fashionista’s that love true high fashion you may see this as a Gucci or Louis Vuitton copy cat.



Today, the Ed Hardy clothing line has become so popular that the Iconix Brand Group couldn’t help but

buy 50% ownership in May of 2009. And why wouldn’t it be popular with its somewhat surreal use of

Japanese tattoo aesthetic and pop-culture themes whose colors fairly burst from the storefront. In fact,

if you’re at all depressed, all you need to do is walk by an Ed Harding Clothing store and the colors

laced throughout the flowing designs bring you a sense of youth and pleasure. You’ll know it by the Ed

Hardy Signature over the doors and the artwork on the building itself.




When Don Ed Hardy began studying tattoo art with Sailor Jerry, he could never have foreseen that he would

one day be approached and 2 years later in 2004 be partnering with Ku USA, Inc. to form Hardy Life LLC

with a trademark and license agreement for his artwork. The forming of this partnership however, may have

prepared him for the licensing of an Ed Hardy clothing line based on his artwork in 2004 by Christian

Audiger in Southern California.